Eddy Street's central location is a huge advantage for tapping into the highly-educated and affluent market in South Bend. The project has roughly half the well-educated and affluent households in South Bend within 5 miles (59.6%). The most important shopper groups are a mere 5-10 minute drive from Eddy Street's location! Within 10 miles, the project has nearly all the well-educated population and high income households at roughly 90% of each of these two important demographic segments.